Senior Data Analyst

About the role

Brandlight is seeking a Senior Data Analyst to turn complex data into clear, actionable insights across marketing, product, and AI‑chat behavioral modeling. You will work with client marketing performance, internal product usage data, and panel data to drive decisions in an AI‑first environment.

Key responsibilities

• Analyze client marketing effectiveness using attribution, marketing mix modeling, and incrementality analysis.
• Perform product analytics on clickstream data to improve adoption, engagement, and retention.
• Model consumer behavior in AI chats using panel and conversational data, creating intent taxonomies and behavioral segments.
• Own analytical projects end‑to‑end, from question definition and data preparation to model development, validation, and stakeholder communication.

Required profile

• 4+ years of experience delivering data‑driven analyses that influence marketing, product, or business decisions.
• Strong statistical foundation (regression, hypothesis testing, experimental design, model validation).
• Proactive ownership, curiosity, and meticulous attention to detail.

Required skills

• Advanced SQL.
• Python or R for data analysis.
• Experience with event‑based product analytics platforms.
• Data visualization and stakeholder communication.