Head of Pricing - Maternity Cover

About the role

AppsFlyer is hiring a Head of Pricing for a maternity cover position in Herzliya. The role owns the commercial architecture behind the product portfolio: pricing models, packaging and list price structures. It is a pivotal moment for the company, which is building an in-house pricing engine and moving its main pricing models onto it, so you will lead the pricing side of that change and set up how new products are priced. You report to the VP Business Strategy and Operations.

Key responsibilities

• Lead the evolution of core hybrid and usage-based pricing models, including the changes enabled by the new in-house pricing engine.
• Own strategic pricing initiatives across the global portfolio, turning business priorities into recommendations, frameworks and execution plans.
• Lead pricing and packaging for new product launches, from pilot pricing to general availability, working with Product early.
• Shape pricing for AI products and new monetization models.
• Partner with global and regional go-to-market teams to align pricing strategy, governance and processes with market dynamics.
• Streamline the pricing operating model, including processes, decision tools, approval workflows, controls and cadence.
• Build data-driven business cases and executive recommendations on pricing changes, packaging, incentives and monetization.
• Work with Product, Finance, Legal, RevOps, Sales, Customer Success and regional teams to ensure effective execution.
• Own the business requirements for pricing and packaging capabilities, including automation, configuration, governance and the customer-facing experience.
• Monitor pricing performance and commercial outcomes such as ARR, retention and consumption trends.

Required profile

• 6+ years in pricing, monetization, commercial or revenue strategy, preferably in a global technology or SaaS company.
• Hands-on experience designing usage-based or hybrid pricing models.
• At least one example of leading a pricing or packaging change end-to-end, including migrating existing customers.
• B2B SaaS background; adtech or martech experience is an advantage.

Required skills

• Strategic, commercial mindset connecting market dynamics, customer behavior and product capabilities to pricing strategy.
• Analytical skills to build business cases, interpret performance data and turn insights into decisions.
• Deep understanding of pricing governance, discounting, packaging and supporting systems and tools.
• Experience partnering with Product and Technology to define requirements and build scalable pricing tools.
• Ability to influence senior stakeholders across Sales, Product, Finance and Operations.