Sales Enablement Manager (AI-Native)

About the role

AppsFlyer is looking for an AI-Native Enablement Manager to lead the shift to AI-first enablement across its global revenue team. The role focuses on building an interactive AI hub and coaching reps on using AI directly in their workflow, rather than maintaining the old way of doing things. It is based in Herzliya.

Key responsibilities

• Build AI-powered enablement infrastructure such as interactive hubs, AI-assisted certification and coaching/roleplay tools as the standard output of every initiative
• Coach the sales team directly on using AI in their own workflow, from prospecting and account research to deal preparation
• Evaluate new AI tools for sales and enablement and turn the promising ones into scaled adoption instead of one-off pilots
• Drive the sales team's adoption of AI as part of its daily workflow
• Act as a key trainer for the global sales team, owning the Flyer Program end-to-end
• Partner with Sales, CS, L&D, RevOps and Product to align enablement priorities with AppsFlyer's strategy, especially where AI removes friction or scales coaching capacity
• Run Gong reviews and a global sales training needs analysis to set the next focus areas
• Develop coaching and mentoring programmes and advanced skills training
• Support the sales force's transition into trusted advisors alongside Industry Leads

Required profile

• 5+ years of experience in a SaaS B2B company
• Experience in the mobile marketing ecosystem
• Experience developing and delivering training content as both trainer and content developer
• Experience leading change and adoption of new tools and processes, ideally including AI tools
• Advanced proficiency in written and spoken English

Required skills

• Fluent with AI tools such as Claude, ChatGPT or similar, with proven experience building AI-first assets
• Building interactive, AI-generated enablement assets as a default output rather than static decks
• Strong grasp of sales methodologies and processes
• Data-oriented, with experience in Excel, Looker (or similar BI tools) and Salesforce
• Project management end-to-end, from identification through implementation and execution