Product Marketing Manager - Figma Weave (Enterprise)

About the role

Figma Weave is building an AI-native platform that connects AI capabilities with human creativity, and is hiring a Product Marketing Manager in Tel Aviv to lead its enterprise motion. On a small team where everyone's scope flexes, you will define how the product appears to enterprise buyers, arm sales with what it needs to close deals, and build the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, with work moving into PLG, growth and launch as priorities shift.

Key responsibilities

• Build enterprise GTM strategy for feature, model and product launches
• Own enterprise positioning and messaging, translating product value into terms that resonate with enterprise buyers
• Lead the sales enablement motion
• Own enterprise onboarding and adoption, from first use through expansion
• Develop customer proof such as case studies, success stories and industry examples
• Own enterprise-facing web pages and funnel
• Work across the full range of product marketing (launches, content, positioning) wherever the team needs it

Required profile

• 6+ years in product marketing, with strong B2B/enterprise experience (not a strict requirement for every year)
• Track record building enterprise GTM from positioning through launch and enablement
• Fluency with the sales motion, having worked inside a sales cycle
• Cross-functional experience across product, growth and sales
• Strong storytelling and writing skills
• Comfort with speed and ambiguity, and with using AI tools to work efficiently

An added plus is experience in creative tech or design platforms, and with partner-led or channel-led enterprise growth. Candidates whose experience does not match the description perfectly are encouraged to apply.