Growth Specialist (Performance Marketing), Auto Insurance

About the role

Credible, a U.S. consumer finance marketplace, is hiring a Performance Marketing Analyst (also titled Growth Specialist) to own auto insurance paid acquisition on its Israel-based paid marketing team. This is a mid-senior individual-contributor role starting in SEM with Google Ads for the auto vertical, then expanding into paid social and emerging formats through FY27. You will bid against national carriers and other comparison marketplaces at the state level, reporting to the Senior Performance Marketing Lead and working closely with the Head of Performance Marketing.

Key responsibilities

• Build, manage and optimise SEM campaigns for auto insurance: keyword research, ad copy, bid management, negative keywords and match types.
• Manage performance at state and DMA level, building and tuning location bid modifiers and state-segmented campaign structures.
• Monitor quote-start and quote-completion rates by keyword, device and state, and work with PM/CRO to improve the quote funnel.
• Track competitive auction dynamics against carriers and comparison marketplaces and adjust bidding and messaging.
• Expand ownership into non-search channels.
• Monitor daily performance against GPM and revenue targets and take proactive corrective action.
• Keep ad copy and landing pages compliant with insurance advertising requirements, including licensing disclosures and state restrictions.
• Contribute to weekly performance reports with clear context and recommended actions.

Required profile

• 2+ years running paid media for U.S. auto insurance at a carrier, agency or comparison marketplace.
• 3+ years hands-on Google Ads in a performance or direct-response environment, with demonstrated ROAS improvement or CPA reduction.
• Experience running Meta Ads and TikTok Ads campaigns.
• Fluent in revenue per click and per lead, lead quality and payout structures.
• Bachelor's degree preferred.

Required skills

• Smart Bidding, keyword match types, Quality Score, search term analysis and geo targeting.
• Clear written English and ability to summarise performance for a US-based team.

Nice to have: experience at an insurance comparison marketplace, Microsoft Advertising (Bing Ads), remote work with US teams, and Performance Max campaigns.