Director of Brand, Storytelling & Program Management

About the role

OneStep is seeking a senior leader to shape its brand, storytelling and marketing program management. Reporting to the Chief Growth and Marketing Officer, you will work across Marketing, Product, Clinical, Sales, Customer Success and leadership teams to build a compelling brand narrative that positions Movement Intelligence as a new healthcare category.

Key responsibilities

• Define and evolve the OneStep brand across all audiences and touchpoints, ensuring a distinctive, trusted voice.
• Lead the creation of campaigns, stories and experiences that educate the market and inspire belief in the future of healthcare.
• Develop and execute market‑education initiatives that establish Movement Intelligence as the “6th vital sign.”
• Oversee the content engine, producing high‑impact advertising, social media, website, thought‑leadership, blog, newsletter, presentation, video and executive communications.
• Transform OneStep’s social media presence into a hub for thought leadership, customer stories and meaningful conversations.
• Build and maintain the marketing operating system that enables the organization to scale efficiently.

Required profile

• Creative Brand & Storytelling Leader with a track record of shaping brand strategy.
• Experience collaborating at the intersection of Marketing, Product, Clinical, Sales and Customer Success functions.
• Ability to champion brand narrative, voice and creative standards across a fast‑growing health‑tech company.

Required skills