Associate Brand Manager

About the role

Novartis is hiring an Associate Brand Manager (Band Level 4) in Israel, working in a hybrid setting. The role leads the development and execution of brand strategy and tactical plans for assigned brands, translating global and regional strategies into locally relevant initiatives. It works across functions to grow market share, engage customers and meet business objectives, while keeping the highest standards of compliance and ethics. Relocation support is not offered.

Key responsibilities

• Develop and execute strategic and tactical brand plans aligned with global, regional and local priorities.
• Lead the execution, monitoring and optimization of marketing initiatives and omnichannel campaigns.
• Analyze market trends, customer insights, competitor activity and business performance to find growth opportunities and recommend corrective actions.
• Drive brand performance through sales forecasts, demand planning, budget management and KPI tracking.
• Work with Sales, Medical, Market Access, Regulatory and other internal stakeholders on brand plans.
• Develop promotional materials and customer engagement activities in line with internal SOPs and compliance requirements.
• Build relationships with key healthcare professionals and opinion leaders to gather insights.
• Support launch excellence and launch readiness planning where applicable.
• Partner with global and regional teams to localize approved strategies, campaigns and materials.

Required profile

• Brand Manager or Junior Brand Manager experience in the pharmaceutical industry, including product launches; alternatively, Medical Affairs (Medical Science Liaison) or Value & Access experience.
• Science degree; MBA is an advantage.
• Proficient written and spoken Hebrew and English.
• Strong understanding of the pharmaceutical market, customer engagement models and the healthcare environment.
• Experience in strategic planning, project management and cross-functional collaboration.

Required skills

• Strong analytical skills, able to turn insights into actionable business plans.
• Data-driven and digital savvy.
• Desired: asset management, commercial excellence, digital marketing, product lifecycle management (PLM), product marketing, stakeholder management.