Social & Community Lead

About the role

RealPlay is seeking a Social & Community Lead to own the end‑to‑end social strategy for its new gaming projects. You will shape the brand voice, drive community engagement, and turn data into actionable growth plans.

Key responsibilities

• Define and execute the social media strategy across TikTok, Instagram, YouTube, Facebook and emerging platforms.
• Build and maintain the brand voice, content pillars and a reusable playbook for the team.
• Source, brief, and manage UGC, creators and influencers, handling negotiations and budget ownership.
• Produce social shoots from concept to final asset, including prize reveals and campaign launches.
• Set community standards, handle escalations and report performance metrics to adjust tactics.
• Collaborate closely with paid‑social and lifecycle teams to align organic and paid efforts.

Required profile

• 5+ years of experience managing social media channels end‑to‑end.
• Proven track record building a US‑focused consumer brand’s social presence.
• Strong short‑form video instincts and ability to craft platform‑native hooks.
• Hands‑on experience with creator and influencer management, including negotiation and budgeting.
• Data‑driven mindset: comfortable reading metrics, drawing conclusions and iterating strategy.
• Willingness to travel to the United States for shoots and events.

Required skills

• CapCut
• Premiere
• Figma
• Canva