Digital Growth & Analytics Sr. Director

About the role

Reporting to the Global CMO, the Digital Growth & Analytics Sr. Director will lead SodaStream’s worldwide digital growth transformation, uniting data analytics, digital marketing, and loyalty/subscription into a single operating model.

Key responsibilities

• Define and execute the global Digital Growth strategy and roadmap across data, media, and loyalty capabilities.
• Integrate Data Analytics & Measurement, Digital Marketing, and Loyalty/Subscription into a connected growth engine for Marketing, DTC, and market teams.
• Drive CLTV‑focused omnichannel growth by aligning audience strategy, media, CRM, loyalty, and commercial execution.
• Build a future‑ready growth infrastructure with data automation, AI‑enabled optimization, advanced measurement, and martech tools.
• Establish measurement frameworks linking consumer, media, and commercial investments to outcomes such as CLTV, CAC, ROAS, retention, and penetration.
• Translate insights into Category, Media, and MarCom decisions and support market‑level prioritisation.
• Lead governance of major digital investments, technology CAPEX, and business cases.
• Drive global operating rhythms, balancing standardisation with local flexibility.
• Develop organisational capability in AI, automation, experimentation, and performance optimisation.
• Serve as senior advisor to HQ and market leadership on digital growth priorities.

Required profile

• MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field (preferred).
• Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and consumer analytics.
• 15–20 years of leadership experience in digital‑first, data‑led, eCommerce or consumer‑technology environments.
• Proven track record of leading large‑scale digital transformation initiatives.

Required skills