Performance Marketing Campaign Lead

About the role

At SodaStream we are seeking a hands‑on Performance Marketing Campaign Lead to drive high‑impact ecommerce campaigns across global markets. You will manage and optimise campaigns on platforms such as Google Ads, Meta and TikTok, working closely with cross‑functional and international stakeholders to influence real business outcomes.

Key responsibilities

• Manage and optimise paid media campaigns across Google Ads, Meta, TikTok and additional digital platforms.
• Own end‑to‑end campaign execution, including targeting, budget allocation, optimisation and performance analysis.
• Collaborate with global markets and ecommerce stakeholders to adapt strategies to local business needs.
• Monitor performance, identify trends and make data‑driven optimisation decisions.
• Provide input on creatives and messaging based on performance insights and present results to internal stakeholders.

Required profile

• 3+ years of hands‑on experience managing performance marketing campaigns, preferably ecommerce or conversion‑driven.
• Strong analytical thinking with ability to make data‑driven optimisation decisions.
• High level of written and spoken English and ability to work independently in a matrix environment.
• Experience working in global or multi‑market environments.

Required skills

• Google Ads
• Meta campaign management
• TikTok Ads (preferred)
• Google Analytics
• Advanced Excel for reporting and performance tracking