Senior Product Specialist - Spine, Advanced Technologies & NPI

About the role

Johnson & Johnson is looking for an experienced commercial professional to lead the adoption of advanced Spine technologies and new product introductions across Israel while managing strategic Spine accounts. This senior field-based role combines commercial ownership, clinical partnership, market development and cross-functional leadership. It is based in Kibbutz Shefayim, Israel.

Key responsibilities

• Own sales performance and account development for assigned hospitals, including business planning, pipeline management, forecasting, negotiation and growth execution.
• Lead the commercial and clinical adoption of advanced Spine technologies, including VELYS Spine, navigation, robotics, digital solutions and future portfolio additions.
• Plan and execute new product and technology launches with Sales, Marketing, Technical Service, Logistics, Regulatory and other stakeholders.
• Build relationships with surgeons, operating room teams, hospital management, procurement, biomedical engineering and Key Opinion Leaders.
• Provide clinical and procedural support, including product demonstrations, training, technology evaluations, initial-case support and follow-up on adoption.
• Act as the national subject-matter expert for Spine Advanced Technologies, coaching and guiding the wider sales organization without direct people management responsibility.
• Monitor market trends, customer needs, competitive activity and commercial KPIs, while ensuring compliance with all policies and requirements.

Required profile

• Bachelor's degree; a degree in business, life sciences, healthcare or a related field is preferred.
• Proven success in a customer-facing sales role with responsibility for targets, account development, negotiation and opportunity conversion.
• Medical device experience strongly preferred; experience in Spine, Orthopaedics, operating room sales or complex surgical technologies is an advantage.
• Experience leading product launches, commercial projects or the implementation of new clinical technologies.
• Fluent Hebrew and strong professional English.
• Availability for operating room support, nationwide travel and occasional international training or business events.

Required skills

• Sales, account management and solutions selling
• Business acumen, analytical capability and planning skills
• Communication, presentation, negotiation and stakeholder-management skills
• Ability to explain complex clinical, technical and scientific information

Applicants apply by submitting a CV outlining relevant experience and suitability for the role. The posting notes that Johnson & Johnson intends to separate its Orthopaedics business into a standalone company (DePuy Synthes); if hired, the role would likely become part of that entity after the transaction.