SEM Specialist – Remote

About the role

Forbes Advisor is seeking an experienced SEM Specialist to join its Performance Marketing team. Working remotely, you will manage and optimise paid‑search campaigns for one of Forbes’ business verticals, helping to drive traffic, conversions and revenue.

Key responsibilities

• Set up, manage and continuously optimise Google Ads and other paid‑search campaigns.
• Maintain bidding strategies, budgets, targeting settings and keyword lists across multiple accounts.
• Monitor performance metrics, generate reports and provide data‑driven recommendations.
• Collaborate with sales, data and product teams to align campaign goals with business objectives.
• Stay up‑to‑date with industry trends, including DSA, Performance Max and other PPC innovations.

Required profile

• Minimum 2 years of hands‑on experience in performance marketing and paid‑search management.
• Proven ability to deliver positive ROI and meet revenue targets.
• Strong analytical mindset with attention to detail.
• Excellent communication skills and ability to work under tight deadlines.

Required skills

• PPC campaign creation and optimisation.
• Keyword research and list building.
• Campaign budgeting and bid management.
• Data‑driven analysis and reporting.

What we offer

• Remote work flexibility.
• Opportunity to work on high‑impact projects within a reputable media brand.
• Collaborative environment with cross‑functional teams.