Product Marketing Manager
Huskeys · District de Tel Aviv
Job description
About the role
Huskeys is seeking a Product Marketing Manager to translate its cutting‑edge Network Edge Security Management (NESM) technology into compelling stories that drive enterprise security buyers to act. You will own positioning, messaging, and category narrative while shaping a new security standard for the market.
Key responsibilities
- Own positioning and messaging for the NESM solution, targeting CISOs, AppSec leaders, and security engineering teams.
- Develop and maintain the competitive and category narrative, differentiating NESM from point WAF, bot, and CDN tools.
- Partner with Product and R&D to shape launches end‑to‑end, including naming, positioning, sales narrative, and launch assets.
- Equip sales with battlecards, objection handling guides, discovery guides, and demo narratives grounded in real buyer evaluation criteria.
- Create customer proof points such as case studies, ROI narratives, testimonials, and reference stories.
- Represent the voice of the market internally by engaging customers and prospects, tracking the competitive landscape, and informing product decisions.
- Shape public-facing content across website messaging, category content, and analyst/press narratives alongside the marketing team.
Required profile
- Must‑have background in cybersecurity and experience marketing security products (WAF, CDN, cloud security, AppSec, etc.) to CISOs and security practitioners.
- 5+ years of product marketing experience at a B2B SaaS company with ownership of positioning, messaging, and successful campaign execution.
- Proven ability to translate deep technical product capabilities into clear, buyer‑focused narratives.
- Sales and channel enablement experience, understanding of the tools reps need to close deals.
- Comfortable building a product marketing function from scratch with strong writing skills.
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Published 1 week ago
Expires 1 month from now
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Huskeys
District de Tel Aviv
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