PPC Campaign Manager

About the role

Oak & Luna, a global D2C jewelry brand, is seeking a data‑driven PPC Campaign Manager to own and scale paid social performance. You will be responsible for driving revenue growth through strategic campaign planning, creative‑informed execution, and relentless optimization across Meta and other social platforms.

Key responsibilities

• Plan, execute, and continuously optimize Meta campaigns, the brand’s largest paid channel.
• Manage paid social activities on TikTok, Pinterest, Taboola and other emerging platforms.
• Design and run structured A/B tests, analyze results, and produce actionable performance reports.
• Experiment with new targeting approaches, audience segments, and creative formats to uncover growth opportunities.
• Collaborate closely with creative, retention, and site teams to ensure campaign alignment with landing pages and overall user experience.

Required profile

• 2–5 years of hands‑on experience managing Meta Ads campaigns.
• Experience with additional platforms such as TikTok, Pinterest, or Taboola is a plus.
• Strong analytical mindset with proficiency in Excel and comfort using AI tools for daily tasks.
• BA/BS in Economics, Industrial Engineering, Business or a related field.
• Independent, highly motivated, results‑oriented and able to thrive in a fast‑paced environment.
• Excellent written English.

Required skills

• Meta Ads platform
• TikTok Ads platform
• Pinterest Ads platform
• Taboola advertising
• Microsoft Excel