Paid Acquisition Manager

About the role

Humanz, a startup that connects brands and influencers through its own technology and AI, is looking for a data-driven Paid Acquisition Specialist to join its team in Ramat Gan. You will build and scale new paid acquisition channels, managing substantial budgets across Meta and TikTok for a portfolio of global and local brands operating in the Israeli market.

Key responsibilities

• Establish and grow a new paid acquisition channel for the portfolio of global brands, including major enterprises and DTC leaders.
• Manage paid campaigns end-to-end on Meta (Facebook/Instagram) and TikTok, from strategy and setup through optimization and scaling.
• Use Humanz's large stream of high-quality creator content to run high-velocity creative testing and scale authentic video content, moving beyond static banners.
• Analyze campaign performance, identify which creative hooks and formats drive results, and use those insights to guide future production and optimizations.
• Work closely with cross-functional teams and management to align advertising strategies with broader company marketing objectives.
• Plan and execute multi-channel marketing campaigns tailored to different business types, geographies and audience segments.

Required profile

• 3+ years of hands-on media buying experience, preferably within a global e-commerce brand or a top-tier media agency.
• B.A. in Economics, Marketing or equivalent practical experience.
• Natural leader and problem-solver with excellent interpersonal skills, able to multitask in a fast-paced environment.
• Advantage: experience with influencer marketing or the creator economy.

Required skills

• Deep knowledge of Meta Ads Manager and TikTok Ads, with proven experience.
• Google Ads.
• Strong analytical skills to interpret complex data and draw actionable insights.
• Advantage: familiarity with other ad platforms and direct media buying (Keshet, IDX, TA/OB, DV360).