GTM Business Analyst - Marketing

About the role

Cato Networks is looking for a GTM Business Analyst with strong marketing analytics expertise to help the Marketing team make faster, more measurable growth decisions. You will partner with the CMO, Marketing Operations, SDR leadership, RevOps, Sales, Finance, and Data/BI to create a trusted view of marketing impact and investment efficiency.

Key responsibilities

• Analyze performance across digital channels, campaigns, segments, regions, and the customer journey.
• Build measurement frameworks for awareness, engagement, lead generation, conversion, campaign effectiveness, and marketing ROI.
• Develop and improve attribution models to assess the contribution of marketing touchpoints.
• Measure channel marketing performance, including partner‑sourced activity and co‑marketing initiatives.
• Build a scalable marketing data domain integrating campaign, web, CRM, marketing automation, partner, product, and commercial data.
• Create self‑service dashboards using Tableau, Looker, Power BI, or comparable tools.
• Act as a trusted partner to Marketing leadership on planning, budget allocation, and performance management.

Required profile

• 3+ years of experience in marketing, digital, GTM, or RevOps analytics within B2B SaaS or technology.
• Hands‑on experience with Salesforce, HubSpot, Marketo, Google Analytics, or comparable CRM and marketing automation platforms.
• Advanced SQL, Snowflake, and dbt experience.
• Experience building dashboards in Tableau, Looker, Power BI, or similar tools.
• Strong stakeholder management, data storytelling, and presentation skills.

Required skills

• SQL
• Snowflake
• dbt
• Tableau
• Looker
• Power BI
• Salesforce
• HubSpot
• Marketo
• Google Analytics