Growth Marketing Manager

About the role

PayPlus is looking for a hands‑on Growth & Marketing Manager to own our marketing activities, strengthen our brand, and turn growth opportunities into measurable business results. PayPlus develops payment and commerce solutions that help businesses accept payments and manage their operations across online stores and physical locations.

Key responsibilities

• Develop and execute a marketing plan with clear priorities, budgets, and growth targets.
• Own lead generation across paid search, paid social, organic content, SEO, email, and partnerships.
• Plan, launch, and optimize campaigns across Google Ads, LinkedIn, and Meta.
• Translate complex products into clear messaging tailored to different industries and customer needs.
• Manage website, landing pages, LinkedIn presence, and marketing content.
• Lead product launches and create sales materials, customer stories, and case studies.
• Improve the customer acquisition funnel, from first interaction through qualified lead and sales conversion.
• Build CRM workflows, lead nurturing campaigns, and marketing automation.
• Work with sales to define lead quality, improve follow‑up, and measure marketing’s contribution to pipeline and revenue.
• Track performance, run experiments, and allocate budgets based on results.
• Coordinate agencies, freelancers, and other external partners when needed.
• Use AI tools to support research, content production, campaign testing, and reporting.

Required profile

• 4+ years of experience in growth, digital marketing, or demand generation, preferably in B2B technology, SaaS, or fintech.
• Proven success generating qualified leads and improving conversion rates.
• Hands‑on experience managing paid campaigns and marketing budgets.
• Strong analytical skills, including experience with GA4, conversion tracking, attribution, and reporting.
• Practical experience with CRM platforms and marketing automation.
• Strong copywriting and communication skills in both Hebrew and English.
• Ability to understand technical products and communicate their value clearly.
• Strong ownership, attention to detail, and ability to manage multiple priorities independently.
• Creative mindset supported by a disciplined approach to measurement and execution.
• Experience in payments, retail technology, e‑commerce, or POS solutions is an advantage.
• Experience with SEO, lifecycle marketing, and partner marketing is also valuable.

Required skills

• Google Ads
• LinkedIn Ads
• Meta (Facebook) advertising
• GA4 (Google Analytics 4)
• CRM platforms
• Marketing automation tools
• SEO
• Email marketing
• AI tools for research and content production