Content & Copywriter – GTM Team (Tel Aviv)

About the role

We are seeking a Content & Copywriter to join the go‑to‑market team of a global high‑tech company in Tel Aviv. The role combines strategic planning with hands‑on execution of web, email and multi‑channel copy.

Key responsibilities

• Plan and manage a rolling weekly and monthly content calendar aligned with business and product goals.
• Collaborate with cross‑functional teams to uncover insights and turn them into compelling content.
• Write clear, engaging, high‑converting copy for website pages, landing pages, feature announcements, blog posts and other marketing assets.
• Update and maintain website content directly through the CMS, ensuring accuracy and relevance.
• Create newsletters, automated nurture sequences and product announcement emails.
• Support go‑to‑market launches with campaign copy, promotional materials, one‑pagers and other collateral.
• Review and optimise website content, identify messaging gaps and improve the user journey.

Required profile

• Minimum 5 years of experience in content strategy, copywriting or editorial writing.
• Proven ability to own the full content lifecycle from planning to publishing.
• Strong editorial judgment, attention to detail and excellent communication skills.
• Ability to work independently while collaborating effectively with cross‑functional teams.
• Basic knowledge of SEO, keyword research and metadata.
• Experience with CMS platforms and website content management.
• Understanding of web analytics and data‑driven content optimisation.

Required skills

• SEO (keyword research, search intent, metadata)
• Content Management Systems (CMS)
• Web analytics tools