Product Marketing Manager - HP Indigo

About the role

HP, the global leader in digital printing, is looking for an experienced Product Marketing Manager for its Global Business Unit in the Marketing Development team. The role provides market leadership to increase customer usage of HP Indigo products, creates strategic thought leadership content and partners with marketing, product and GTM teams to run global business development activities. It covers the entire product life cycle of a segment, from launching new products to maintaining market leadership for existing ones.

Key responsibilities

• Turn business objectives into a yearly business plan with strategies and tactics that raise awareness, relevance and demand.
• Build a knowledge base of the technology, segment requirements and market trends, and turn it into market development opportunities.
• Create content such as press releases, articles, white papers, sales kits, videos, webinars and presentations to promote the segment.
• Work with existing customers to make them brand ambassadors and turn their needs into future solutions and messaging.
• Define and manage differentiated competitive messaging and value propositions.
• Collaborate with media channels on a multi-channel PR approach and with GTM, sales enablement and SMEs on marketing tools.
• Plan and oversee industry events worldwide, including strategy, messaging and content.
• Work with industry analysts to link the value proposition to trends and drive new research.
• Develop and track business development budgets and projections while maximizing ROI.

Required profile

• 7+ years of experience in B2B marketing.
• Ability to understand multi-disciplinary system technology and combine it with strategic marketing.
• Experience writing marketing content and tools.
• Proactive, collaborative work with global, cross-functional teams and thought leadership with data-backed messaging.
• Excellent communication, organization, decision-making and problem-solving skills.
• High-level English speaking and writing (mandatory); MBA is an advantage.
• Willingness to travel with varying intensity.