Field Marketing Specialist

About the role

Cadence is hiring a Field Marketing Specialist in its Petah Tikva office. The role combines event and webinar marketing with demand generation and social media support, working closely with sales, marketing teams and business partners. It is based in Petah Tikva with a hybrid setup: in-person attendance at the office four days a week is mandatory.

Key responsibilities

• Coordinate with sales, marketing teams and business partners to implement marketing strategies and sales communications, especially tradeshows and Cadence-hosted events.
• Manage webinars using marketing automation tools, working with internal teams on design, copy, social media graphics, presenter dry runs, live coordination and report preparation.
• Work with the demand generation team to track leads from events (MQLs).
• Support and elevate social media initiatives across the region, aligned with global voice and audience engagement goals.
• Help create testimonials, video campaigns and other creative assets for employer branding.
• Manage budgets by coordinating purchase orders and invoice processing.

Required profile

• 4+ years of experience as a marketing specialist in a B2B environment.
• Experience leading and managing events, tradeshows and conferences, including end-to-end event logistics such as vendor coordination, hotel bookings, exhibition arrangements and on-the-ground management.
• Experience coordinating PR activity with agencies and media outlets.
• Experience leading comprehensive marketing strategies, campaigns and initiatives across business units.
• Superior written and spoken English is a must.
• Willingness to travel occasionally to Europe and other regions.

What we offer

• A hybrid work environment with four mandatory in-office days per week.
• The chance to shape events and marketing campaigns for the Israeli customer base and use new marketing technologies.
• A high-performing team and a work environment that recognises creativity and impact.