Social & Content Lead

About the role

PointFive, a Tel Aviv-based startup that helps companies see and cut the cost of their cloud and AI infrastructure, is hiring a hands-on Social & Content Lead. You will create most of the company's social content yourself, turn PointFive Labs research into stories and visuals, and grow the audience for PointFive and its leaders on LinkedIn and X. It is an in-house role sitting with the founders and researchers.

Key responsibilities

• Create social-native content end to end: short video, carousels, infographics and posts.
• Turn research and data into posts, short videos, data-driven threads, charts and narratives that press and practitioners repeat.
• Own growth on LinkedIn and X: grow the audience, test formats and keep a human voice.
• Build an executive voice with the founders and leaders, and make it easy for engineers, researchers and salespeople to share their work.
• Write for the website: blog posts, research pages and answers that bring people to the site.
• Work with the VP Marketing and adapt to the briefs, such as turning a study into multiple pieces or writing a CTO's take in his own voice.

Required profile

• 3+ years creating social content for a B2B or tech company, with a portfolio.
• Strong English writing, from a sharp post to a long blog piece.
• Experience turning research or data into shared content, and growing a following from a small base.
• Active on LinkedIn and/or X, able to interview an expert and write in another person's voice.
• Understands how search and answer engines pick sources and writes with that in mind.

Bonus points for technical content for engineers or FinOps practitioners, self-charts or data, and using AI in a real writing and research workflow. Apply with a portfolio and CV.