Product Manager GI HCC

About the role

This role leads the brand strategy for GI HCC, covering all marketing activities for the assigned products, including multi-channel and digital solutions such as social media, inside sales and distribution strategy. It owns marketing materials and communications, drives marketing programmes, implements changes and analyses market data to identify key segment drivers. The position works as an active member of a cross-functional team including FLSM, Medical, Regulatory, Diagnostic and Market Access, ensuring tactics that move the needle for patients living with cancer.

Key responsibilities

• Prepare, update and execute Brand Plans that deliver short- and long-term market share and profitability targets
• Gather and interpret market and customer insights, turning segmentation, SWOT, competitor analysis and sector trends into operational plans
• Develop and implement brand strategy in close collaboration with Sales Management, Medical, Regulatory, Diagnostic and Market Access
• Work closely with the product promotion team via FLSMs so plans are implemented effectively across Israel, with regular feedback and follow-up on execution
• Maintain links with global brand teams and marketing groups to share information and best practices
• Make field visits with the product promotion and medical teams to solve issues quickly and build relationships with Opinion Leaders

Required profile

• At least 2 years of product management experience in the pharma sector, from the Oncology therapy area, preferably breast cancer
• Bachelor's degree in a life science area from a reputable university
• Very good command of written and spoken English
• Desirable: previous oncology experience and a Master's degree in life sciences or business administration

Required skills

• Strategic thinking and ability to set product vision
• Strong scientific knowledge and analytical skills
• Teamwork and leadership of cross-functional teams
• Excellent communication and presentation skills
• Ability to build relationships with customers and key opinion leaders
• Agility and adaptability to change