Head of Marketing

About the role

eSIMo is seeking a hands‑on Head of Marketing to drive growth across international markets. You will own the global marketing strategy, combine data‑driven insights with creative execution, and expand the brand’s presence in new countries.

Key responsibilities

• Own and scale the marketing strategy across international markets, identifying opportunities to deepen presence and expand into new countries.
• Manage and improve paid acquisition campaigns, optimizing budgets, audiences, and creative to drive profitable growth.
• Accelerate organic growth through SEO and AI‑based optimization, enhancing visibility in AI‑powered search and recommendation platforms.
• Strengthen social media presence and scale UGC and influencer marketing to boost engagement, acquisition, and revenue.
• Improve creative testing and localization across markets, languages, and customer segments.
• Analyze campaign performance, funnels, and cohorts using AI tools to uncover insights and make faster decisions.
• Partner with product and creative teams to improve conversion, retention, and customer lifetime value.
• Lead internal marketing teams and external partners, ensuring strong execution and accountability.

Required profile

• Proven experience scaling a global B2C app across multiple international markets.
• Versatile, hands‑on marketer with startup experience and an entrepreneurial mindset.
• Track record of improving established channels while maintaining strong unit economics.
• Practical SEO experience and a solid understanding of AI optimization for organic discovery.
• Strong analytical skills, including attribution, funnel analysis, cohort analysis, and experimentation.
• Experience using AI tools for data analysis, research, and marketing optimization.
• Familiarity with UGC and influencer marketing, including creative evaluation and performance measurement.
• Confidence working with CAC, LTV, ROAS, payback period, conversion, and retention metrics.
• Experience localizing marketing across countries while balancing global strategy with market‑specific execution.
• Hands‑on approach, clear ownership, and ability to move between strategy and day‑to‑day optimization.

Required skills

• SEO
• AI tools for data analysis and marketing optimization