Trade Marketing Specialist

About the role

A successful global consumer products company is looking for an enthusiastic and creative Trade Marketing Specialist to support the brand's growth across its international network of retailers and distributors. The specialist will act as the key marketing liaison between the brand and channel partners, leading the planning and execution of initiatives that drive sell‑through while ensuring a consistent global brand experience.

Key responsibilities

• Develop and deploy global marketing toolkits for product launches, seasonal campaigns, promotions and retail activations.
• Lead go‑to‑market execution across distributor and retail channels.
• Support retailers and distributors in adapting global campaigns while maintaining brand consistency.
• Manage marketing requests from channel partners and coordinate joint marketing initiatives across online and offline channels.
• Develop retail and distributor marketing assets including digital content, POS materials, displays, and event support.
• Partner with Sales teams to support commercial initiatives and launches.
• Build strong relationships with channel partners through onboarding, regular communication and ongoing marketing guidance.
• Monitor marketing performance, collect market insights and recommend improvements based on results.
• Conduct brand audits to ensure consistent execution across all markets.

Required profile

• 3+ years of experience in channel, retail, trade or international marketing, preferably within a global consumer goods company.
• Experience working with retailers, distributors or international partners.
• Strong understanding of retail marketing and multi‑market brand management.
• Excellent project management, communication and presentation skills.
• Highly organized, analytical and hands‑on.
• Lifestyle‑oriented with a strong eye for branding and consumer experience.
• Excellent English; native Spanish speaker is an advantage.