Global Tech Employer Brand Lead

About the role

ERGO NEXT is building a unified employer brand to attract top engineering talent worldwide. The Global Tech Employer Brand Lead will shape the company’s story, visual identity, and candidate experience across multiple markets.

Key responsibilities

• Lead the global engineering employer brand into a coherent ERGO NEXT story, including messaging, visual identity guardrails, tone of voice, and narrative.
• Own and manage ERGO NEXT’s presence on Glassdoor, LinkedIn, the career site, and other candidate‑facing channels, setting content cadence and voice.
• Partner with People, Communications and Marketing teams to create role‑ and market‑specific attraction content.
• Develop employee storytelling programs such as spotlights, “day in the life,” and leadership visibility to give candidates real signals.
• Track external perception (ratings, sentiment, competitor positioning) and feed insights back to Talent Acquisition and People leadership.
• Build reusable content and messaging for recruiters to use in outreach, job postings and candidate conversations.
• Support employer brand presence at events, campus programs and conferences as global hiring scales.

Required profile

• 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role; experience with mergers, acquisitions or major rebrands is a plus.
• Strong understanding of the Israeli tech talent market and hands‑on experience attracting Engineering/R&D talent in Israel.
• Experience supporting a global, preferably US‑based, technology organization and understanding of cross‑market employer branding.
• Proven ability to build an EVP from scratch or unify existing ones.
• Comfortable operating globally with adaptable messaging for US and Israel markets.
• Strong writing and storytelling skills, with ability to use data to measure success.

Required skills

• Employer branding strategy
• Talent marketing
• Content creation for Glassdoor, LinkedIn, career sites
• Employee storytelling
• Data‑driven measurement of brand perception