User Acquisition Manager

About the role

WeSki is looking for a User Acquisition Manager to lead and optimise large‑scale, high‑budget acquisition campaigns across multiple digital platforms. You will develop strategies and execute campaigns that attract new users globally, working closely with Creative, Analytics and Product teams to ensure alignment with company growth objectives.

Key responsibilities

• Lead end‑to‑end management of global paid acquisition campaigns across platforms such as Google Ads, Facebook and Instagram.
• Develop and execute acquisition strategies that align with company growth targets.
• Initiate, monitor, analyse and continuously optimise campaign performance using data‑driven insights to meet ROI goals.
• Collaborate with Creative, Analytics and Product teams to ensure creative assets and tracking are aligned with campaign objectives.
• Define clear metrics, produce regular performance reports and present findings to stakeholders.

Required profile

• Passionate PPC professional with a proven track record of managing high‑budget acquisition campaigns.
• Strong analytical mindset and ability to translate data into actionable optimisation.

Required skills

• Google Ads (search, display, shopping)
• Facebook Ads Manager
• Instagram advertising
• Performance‑marketing analytics