Senior Product Marketing Manager

About the role

Upstream delivers a cloud‑based AI data‑management platform for connected vehicles, smart mobility and the IoT ecosystem. The Senior Product Marketing Manager will own strategic marketing programs, sales enablement, messaging and positioning, and collaborate closely with product, sales, CSM, delivery and alliance teams as well as partners and customers.

Key responsibilities

• Become a subject‑matter expert in data management for the automotive and smart‑mobility ecosystem, including cybersecurity challenges and use cases.
• Support global sales teams with effective messaging and positioning based on deep market and go‑to‑market expertise.
• Design and execute end‑to‑end strategic marketing programs such as thought‑leadership webinars, partner‑driven initiatives and related collateral.
• Represent Upstream as an evangelist in webinars, interviews, speaking engagements and moderate internal webinars.
• Manage media relations in collaboration with PR partners, tech alliances and internal stakeholders to boost brand exposure.

Required profile

• Proven track record in product marketing for B2B enterprise startups, preferably in cybersecurity, automotive, cloud infrastructure or data analytics.
• Minimum 3 + years of enterprise B2B marketing experience focused on deep‑tech solutions.
• Ability to analyze and translate complex technical products into clear value propositions for prospects.
• Native‑level English communication skills with strong writing and presentation abilities.
• Excellent collaboration, project‑management and organizational skills, with experience working across multiple internal teams and external partners.