B2B Marketing Manager

About the role

YHM is seeking an experienced B2B Marketing Manager to lead vendor‑focused marketing activities, especially with Apple and other technology partners. The role blends creative execution, commercial insight, and strong project management to turn business priorities into campaigns, content, and qualified sales opportunities.

Key responsibilities

• Plan and execute the marketing calendar, aligning content, campaigns, vendor launches, newsletters and events with business goals while managing budgets and timelines.
• Manage day‑to‑day relationships with Apple and other technology partners, develop joint marketing plans, coordinate approvals and oversee vendor marketing funds (MDF).
• Create and maintain YHM’s social media presence and produce polished visuals, copy, newsletters, presentations and landing pages using AI‑driven workflows and partner brand guidelines.
• Design, launch and optimise Google Ads, LinkedIn Ads, email and account‑based campaigns, leveraging AI for research, testing and reporting, and track lead quality and ROI with the sales team.
• Develop sales enablement assets such as product comparisons, case studies and presentations, turning vendor news into timely content.
• Own end‑to‑end execution of customer and vendor events at the Azrieli Triangle Tower office, handling agendas, speakers, invitations, registration, catering and post‑event follow‑up.

Required profile

• Proven hands‑on B2B marketing experience with measurable campaigns that generated qualified leads and sales opportunities.
• Daily practical use of AI tools for visual creation, copywriting and marketing automation, with personal examples of work.
• Hands‑on experience managing paid campaigns, including audience targeting, conversion tracking, budget management and performance optimisation.

Required skills

• Google Ads
• LinkedIn Ads
• AI content generation tools
• Marketing automation platforms
• Campaign performance analytics
• Budget management