UGC Creator - Base44

About the role

Base44, a newly acquired part of Wix, is looking for a creative, tech-savvy UGC Creator to be the face, voice and creative engine behind its video content. The role covers brainstorming, scripting, filming and editing authentic, high-converting short-form videos for Meta, Instagram Reels, YouTube Shorts and TikTok, turning sophisticated AI and No-Code tools into entertaining, scroll-stopping videos. It is a full-time position based in Tel Aviv.

Key responsibilities

• Conceptualize, script, film and edit engaging short-form video content such as UGC-style tutorials, tech memes, product features and hooks.
• Serve as the primary on-camera creator and voice for Base44's social channels, delivering high-energy, relatable and authentic content.
• Stay ahead of social media video trends, popular audio tracks and formatting shifts to keep the brand relevant and viral.
• Speak the language of developers, creators and entrepreneurs, turning viewers into active users.
• Analyze video performance (views, retention rates, sign-ups) and constantly test new storytelling styles.

Required profile

• Native-level English across speaking, writing and reading.
• Strong experience filming and editing for TikTok, Reels or Shorts; a video portfolio or links must be submitted with the application.
• Ability to take total ownership of the production process, from script to publish.
• Experience (in-house or freelance) with deep product understanding and brand-aligned video content is an advantage.

Required skills

• Fast, sharp video editing with mobile or desktop tools.
• Passion for AI, No-Code, app creation and the developer/SaaS world, with the ability to explain complex software simply.