Trade Marketing Specialist

About the role

The company is seeking an enthusiastic and creative Trade Marketing Specialist to drive brand growth across an international network of retailers and distributors. Reporting to the Global Channel Marketing Manager, the role acts as the primary marketing liaison between the brand and its channel partners.

Key responsibilities

• Develop and deploy global marketing toolkits for product launches, seasonal campaigns, promotions and retail activations.
• Lead go‑to‑market execution across distributor and retail channels.
• Support retailers and distributors in adapting global campaigns while maintaining brand consistency.
• Manage marketing requests from channel partners and coordinate joint initiatives across online and offline channels.
• Create retail and distributor assets, including digital content, POS materials, displays and event support.
• Partner with Sales teams to support commercial initiatives and launches.
• Build strong relationships with channel partners through onboarding, regular communication and ongoing guidance.
• Monitor marketing performance, collect market insights and recommend improvements.
• Conduct brand audits to ensure consistent execution across all markets.

Required profile

• Minimum 3 years of experience in channel, retail, trade or international marketing, preferably within a global consumer goods company.
• Proven experience working with retailers, distributors or international partners.
• Strong understanding of retail marketing and multi‑market brand management.
• Excellent project management, communication and presentation abilities.
• Highly organized, analytical and hands‑on approach.
• Excellent English; native Spanish speaker is an advantage.

Required skills