Senior Digital Marketing Manager

About the role

This senior position leads the digital marketing strategy for a leading technology company targeting the enterprise B2B market. The role combines strategic planning with hands‑on execution in a data‑driven environment, working closely with senior leadership, global technology partners and external agencies.

Key responsibilities

• Define and execute multi‑channel digital marketing strategies to generate high‑quality enterprise leads.
• Manage and optimise PPC and SEO programmes through external agencies.
• Drive AI adoption in marketing workflows, using tools such as ChatGPT and other generative AI platforms.
• Plan and run co‑marketing campaigns with global technology partners, overseeing MDF budgets and performance tracking.
• Own website content, ensuring relevance, freshness and an excellent user experience.
• Build and refine marketing automation, email, and customer‑nurturing journeys.
• Develop and implement Account‑Based Marketing initiatives for strategic enterprise accounts.
• Analyse performance data with Google Analytics and other analytics tools to produce actionable insights.

Required profile

• 3–5 years of experience leading digital marketing in a B2B environment.
• Proven experience with enterprise or technology companies is a strong advantage.
• Hands‑on experience using AI tools in daily marketing activities.
• Strong track record managing PPC and SEO agencies.
• Excellent written and spoken English.

Required skills

• PPC management
• SEO optimisation
• Google Analytics
• Marketing automation platforms
• Content management systems (CMS)
• AI tools (e.g., ChatGPT, generative AI)
• Account‑Based Marketing (ABM) methodologies