Lead Product Manager – Swag

About the role

Snappy is looking for a Lead Product Manager, Swag to join our Tel Aviv product team and take end‑to‑end ownership of our Swag product line – one of Snappy’s most strategic and fastest‑growing product lines. This senior individual contributor role offers broad ownership, high autonomy, and significant business impact.

Key responsibilities

• Own the Swag product strategy end‑to‑end, defining vision, roadmap, and success metrics.
• Drive the use of generative AI across the Swag domain, including design, personalization, recommendations, quality control, content generation, and internal automation.
• Lead the evolution of Snappy’s Swag marketplace, covering supplier tooling, catalog quality, pricing, inventory signals, customization flows, and fulfillment experiences.
• Partner with R&D to design scalable product solutions balancing customer experience, operational efficiency, and supplier realities.
• Measure success through data and analytics, iterating to improve conversion, satisfaction, margin, and scalability.
• Collaborate with Operations, Go‑to‑Market, and Marketing to support enterprise deals and ensure seamless execution.
• Conduct customer research and translate insights into high‑impact product decisions.
• Define product requirements and prototypes that align stakeholders and accelerate execution.

Required profile

• 5+ years of product management experience with ownership of complex, cross‑functional product areas.
• Proven experience building products in marketplaces, e‑commerce, supply‑chain‑adjacent, or operationally complex domains.
• Strong product instincts combined with analytical rigor and comfort working with data.
• Demonstrated experience (or strong intuition) applying generative AI to real‑world product problems.
• Excellent communication skills in Hebrew and English, with ability to influence diverse stakeholders.
• Comfortable operating as a senior individual contributor, setting direction independently and owning outcomes.
• Technical fluency and strong collaboration skills with engineering and data teams.