Field Marketing Manager

About the role

Check Point is looking for a Field Marketing Manager to own and execute the Israel field marketing strategy, aligning with global marketing, business priorities and sales targets. You will drive integrated campaigns, partner with sales, and strengthen Check Point’s presence in the Israeli cybersecurity ecosystem.

Key responsibilities

• Design and deliver integrated marketing programs including ABM, demand generation, executive engagement and thought‑leadership initiatives.
• Partner closely with sales teams to generate pipeline, accelerate opportunities and support strategic account growth.
• Build and nurture relationships with customers, partners, industry influencers, startups and technology alliances across Israel.
• Lead Check Point’s presence at key cybersecurity, technology and innovation events to ensure strong brand visibility.
• Develop executive‑level experiences, roundtables, innovation forums and customer communities.
• Localize and amplify global campaigns for relevance in the Israeli market.
• Drive digital marketing initiatives across email, social, paid media and emerging channels.
• Manage local marketing budgets, analyze performance and optimize activities for ROI.
• Coordinate agencies, vendors and cross‑functional stakeholders to deliver world‑class execution.
• Identify new market opportunities, trends and innovative engagement models.

Required profile

• 5+ years of B2B marketing experience, preferably in cybersecurity, enterprise software, cloud or SaaS.
• Proven track record of partnering with sales to influence pipeline and business growth.
• Strong understanding of the Israeli technology and cybersecurity ecosystem.
• Experience with channel, alliance and partner marketing.
• Excellent project, stakeholder and budget management skills.
• Fluent in Hebrew and English with willingness to travel as needed.

Required skills

• Salesforce
• Marketo
• Digital marketing across email, social media and paid media
• ABM (account‑based marketing) execution