Social Media Marketing Specialist

About the role

Zap’s Digital Division is seeking a Performance‑Oriented Social Media Specialist who can turn creative ideas into measurable business results. You will manage social media for a variety of clients, focusing on growth, engagement and conversion using data‑driven strategies and advanced AI tools.

Key responsibilities

• Develop and execute performance‑focused content strategies aligned with client business goals.
• Create posts, videos and campaigns leveraging AI tools such as ChatGPT, Midjourney and Jasper.
• Monitor KPIs, analyze performance data and extract actionable insights to continuously improve ROI.
• Run A/B tests, experiment with formats and optimize campaigns for better conversion rates.
• Collaborate with digital and sales teams to ensure social activities support revenue targets.

Required profile

• Degree or certification in Digital Marketing, Communications, Media or Advertising.
• Results‑oriented mindset with strong analytical abilities.
• Passion for social media trends and ability to translate them into performance opportunities.
• Curiosity about AI technologies and how they can scale content production.

Required skills

• ChatGPT
• Midjourney
• Jasper
• Meta platforms
• TikTok
• Canva
• Buffer
• Ads Manager (experience a plus)