Shopper Insights Lead

About the role

Sodastream, part of PepsiCo, is looking for a Shopper Insights Lead to shape and drive its global shopper insights agenda across categories, channels and markets. The role leads the development of shopper understanding at the point of purchase, turning shopper, retail and market insights into actionable growth opportunities. It works closely with Global Marketing, Commercial, Trade Marketing, E-commerce and Innovation teams. The position can be based in Israel or fully remote from Europe.

Key responsibilities

• Lead the global shopper insights strategy and capability development across markets
• Design and run shopper research programs to understand shopper behaviour and the path-to-purchase journey
• Analyse shopper, retail, category and market data to identify growth opportunities and business recommendations
• Partner with Marketing, Commercial, DX, E-commerce and Innovation teams to support strategic decisions
• Drive category management initiatives such as category growth opportunities, planograms and retailer-focused selling stories
• Turn insights into recommendations that improve shopper conversion, retail execution and commercial performance
• Manage external research agencies and ensure high-quality delivery of shopper insights programs
• Promote shopper-centric thinking and share best practices across the organisation

Required profile

• 10+ years of experience in Shopper Insights, Consumer Insights, Market Research, Category Management or related fields
• Experience in global or multi-market environments
• FMCG, CPG, Retail, Consumer Goods, Beverage or related industry experience preferred

Required skills

• Strong expertise in qualitative and quantitative research methodologies
• Hands-on experience analysing shopper, retail and consumer data
• Deep understanding of retail environments, shopper behaviour and omnichannel customer journeys
• Experience partnering with Commercial, Trade Marketing, Sales, Marketing or E-commerce teams
• Strong analytical, communication and storytelling capabilities