Senior Social Media Manager

About the role

We are seeking a senior social media manager to own HAAT’s Instagram and TikTok channels from strategy through execution. This is a hands‑on role that requires you to spot trends early, capture them on camera, and produce short‑form content that resonates with both Hebrew‑ and Arabic‑speaking audiences.

Key responsibilities

• Develop and execute end‑to‑end social media strategy for Instagram and TikTok.
• Produce high‑volume short‑form videos, including Reels, TikToks, and Stories.
• Shoot, edit, and publish content independently without external production support.
• React quickly to viral moments and real‑time opportunities while maintaining brand voice.
• Build and evolve content pillars to grow engagement, reach, and brand awareness.
• Measure performance using engagement, shares, saves, watch time, and audience behavior, and continuously optimize.
• Collaborate with Marketing, Operations, Product, and Commercial teams to tell authentic stories.

Required profile

• Creator‑first mindset: you create, shoot, edit, and publish your own content.
• Proven experience managing social media for a leading consumer brand or creative agency.
• Deep understanding of Instagram and TikTok algorithms, trends, and formats.
• Strong storytelling instincts for hooks, pacing, and audience attention.
• Cultural fluency across Hebrew and Arabic‑speaking communities.
• Independent decision‑making with a strong ownership mindset.

Required skills

• Instagram
• TikTok
• Short‑form video production

What we offer

• Ownership of the voice of a fast‑growing consumer brand.
• Freedom to create, experiment, and move quickly without bureaucracy.
• High visibility and direct impact on brand growth.
• Access to real stories and endless creative opportunities.