PR Expert - International Media

About the role

Wix is looking for a sharp, driven PR Expert to join its External Communications team in Tel Aviv. The role suits an experienced communications professional who combines strong media instincts with excellent execution, judgment and operational discipline. You will work closely with the Head of Communications as a strategic and operational partner, shaping and executing PR activities focused on international media.

Key responsibilities

• Develop and execute proactive PR activities focused on international media, supporting Wix's business, product, corporate and reputational goals.
• Identify compelling stories, develop strong angles and pitch them to international journalists, podcasters, TV producers and other media professionals to secure coverage across print, digital, podcast and television.
• Build and maintain relationships across international business, technology, consumer and industry media.
• Partner with spokespeople and internal stakeholders to develop messaging and prepare for interviews, appearances, launches, events, partnerships and research.
• Track social media and digital conversations and turn them into timely posts and content opportunities.
• Manage workflows, timelines, meetings, deliverables and cross-functional dependencies.
• Prepare communications plans, briefing documents, talking points, press materials and media reports.
• Respond quickly to emerging media opportunities, issues and reputational challenges, and support crisis and issues management when needed.
• Track coverage and PR outcomes, identify insights and strengthen future activities.

Required profile

• 5+ years of experience in public relations or strategic communications, at a PR agency or in-house at a technology company.
• Proven track record of building media lists, relationships and securing high-quality coverage.
• Excellent pitching skills and a strong sense of what makes a story relevant and timely.
• Exceptional writing and editing skills, and strong project and operational management skills.
• Experience working with senior leaders and cross-functional teams; proactive, hands-on approach with a strong sense of ownership.
• Native English is a must; Hebrew is an advantage.
• Genuine interest in technology, business, culture and social media.

Required skills

• Use of industry-standard tools such as Muckrack, Meltwater and Notified.
• Ability to work at speed without compromising quality or attention to detail.