VP Product Marketing

About the role

Fireblocks is seeking a visionary VP of Product Marketing to lead and expand its product marketing function. You will translate product excellence into market‑winning go‑to‑market strategies, drive adoption and upsell opportunities, and build the intelligence and self‑service tools that empower the broader GTM organization.

Key responsibilities

• Engage directly with customers, partners, and analysts to capture market and competitive signals and keep Fireblocks positioned to dominate.
• Own market positioning and messaging across all buyer segments and markets, forming the foundation for every GTM motion.
• Partner with product management on roadmap strategy, sharing accountability for product adoption, user experience value, and brand awareness.
• Define launch strategy for positioning‑changing products and set governance for subsequent launches.
• Reshape product marketing using AI‑driven systems that enable market‑signal‑to‑launch autonomy, self‑serve enablement, and contextual campaigns.

Required profile

• 15+ years in B2B SaaS product marketing, preferably in FinServ, Payments, FinTech, or Cybersecurity.
• 5+ years of experience managing product marketing teams.
• Passion for learning emerging technologies such as digital assets and related financial use cases.
• Strong storytelling ability and experience with segmentation, buyer personas, and cross‑market positioning.
• Proven ability to communicate and build consensus across product, sales, and executive stakeholders.