Marketing Analyst

About the role

Persona.ly is seeking a Marketing Analyst to join its analysis team at the Science Park headquarters in Rehovot. You will be responsible for managing budgets and optimizing mobile campaigns in a data‑driven, prediction‑based environment. The role focuses on driving growth, meeting performance targets, and collaborating with cross‑functional teams.

Key responsibilities

• Own and manage marketing budgets for mobile campaigns.
• Monitor, analyze, and continuously optimize campaign performance.
• Apply trial‑and‑error methods and predictive models to improve results.
• Track key performance indicators (KPIs) and ensure alignment with growth goals.
• Work closely with Business Development, Product, and customer teams to align strategies.

Required profile

• Strong analytical mindset with deep understanding of statistics.
• Proven experience in data analysis, performance marketing, or user acquisition.
• High proficiency in English for daily communication.
• Sense of urgency, ownership, curiosity, and proactive attitude.
• Experience in mobile or gaming industry is a plus.

Required skills

What we offer

• Opportunity to work with cutting‑edge machine‑learning models.
• Collaboration with leading gaming, fintech, and e‑commerce clients.
• Dynamic, fast‑paced environment focused on growth.