SEO/SEM Specialist – Remote (Israel)

About the role

This remote position is focused on improving organic visibility and maximizing paid search performance for a partner company. You will own end‑to‑end SEO activities and manage PPC campaigns across major search platforms while collaborating with development, editorial, and marketing teams.

Key responsibilities

• Develop and execute SEO strategies including keyword research, content optimization, technical SEO, link building, and site architecture improvements.
• Plan, launch, monitor, and optimize PPC campaigns on Google, Yahoo, and Bing to achieve ROI and acquisition targets.
• Analyze website analytics, paid search performance, and market trends to generate actionable insights.
• Manage campaign budgets, forecast monthly spend, and ensure financial efficiency.
• Conduct competitor research and testing (A/B and multivariate) to enhance search performance and conversion rates.
• Collaborate with development teams to ensure new code follows SEO best practices.
• Work with editorial and marketing teams to embed SEO principles into content creation.

Required profile

• Proven professional experience in SEO with a solid understanding of ranking factors.
• Demonstrated experience managing SEM/PPC campaigns across major platforms.
• Strong grasp of performance marketing, conversion optimization, and online customer acquisition.

Required skills

• SEO
• SEM
• PPC
• Google Ads
• Bing Ads
• Yahoo Ads
• Keyword research
• Technical SEO
• Link building
• Google Analytics
• A/B testing
• Multivariate testing

What we offer

• Fully remote work environment.
• Ongoing guidance, training, and professional development.
• Opportunities to deepen expertise in digital marketing.