Senior Product Marketing

About the role

Upstream is seeking a senior product marketing professional to lead strategic marketing programs for its AI‑powered behavioral intelligence platform. Based in Herzliya, Israel, you will work closely with product, sales, delivery, alliances and external partners to shape messaging, create sales assets and boost brand visibility.

Key responsibilities

• Become a subject‑matter expert in physical AI, smart mobility and cybersecurity ecosystems.
• Develop and execute end‑to‑end strategic marketing initiatives, including thought‑leadership content, tech‑focused webinars and partner‑driven programs.
• Support global sales teams with compelling messaging, positioning and enablement materials.
• Represent Upstream as an evangelist in webinars, interviews, speaking engagements and media opportunities.
• Manage analyst and media relations in collaboration with PR partners and internal stakeholders.
• Produce strategic content such as technical videos, in‑depth interviews and podcasts.

Required profile

• Proven product marketing experience in B2B enterprise startups, preferably in cybersecurity, cloud infrastructure or data analytics.
• 3+ years of enterprise B2B marketing experience with deep‑tech focus.
• Native‑level English communication skills, both written and verbal.
• Strong ability to analyze complex technical products and translate them into clear value propositions.
• Excellent collaboration skills across multiple internal teams and external partners.

Required skills

• Product marketing expertise in cybersecurity (highly advantageous).
• Experience creating technical webinars, partner programs and analyst/media relations.