PR / External Communications Manager

About the role

We are seeking a PR / External Communications Manager to shape and strengthen the public reputation of a global portfolio of digital products. Based in Israel and working fully remote, you will develop PR initiatives, thought leadership, and reputation‑management strategies to increase brand awareness.

Key responsibilities

• Plan and execute PR and external communications initiatives that strengthen product reputation and support broader marketing objectives.
• Design and launch creative, potentially viral PR campaigns from concept through execution and measurement.
• Manage online reputation of key products through paid placements, Search Engine Reputation Management (SERM), branded search monitoring and related activities.
• Write, edit and oversee high‑quality communications content, including press releases, articles, SEO‑focused pieces, thought‑leadership content and executive communications.
• Oversee creation, publication and management of user reviews to support positive online reputation.
• Coordinate external vendors, PR agencies, freelancers and other communication partners.
• Support development of C‑level executives’ public profiles by preparing content, identifying media opportunities and coordinating engagements.
• Assist with event planning, messaging and communications activities as needed.
• Partner with Marketing, SEO, Legal and other internal stakeholders on reputation, communications and brand‑protection initiatives.
• Contribute to crisis communications and issues‑management efforts.

Required profile

• Proven professional experience in PR, external communications, corporate communications or reputation management.
• Excellent writing and editing abilities with capacity to adapt messaging for diverse audiences and channels.
• Strong understanding of Search Engine Reputation Management (SERM) and online reputation‑management practices.
• Good knowledge of SEO principles and ability to create content that supports search visibility.
• Ability to work collaboratively in a fully remote, international environment.

Required skills

• Search Engine Reputation Management (SERM)
• SEO (Search Engine Optimization)