Marketing & Marcom Manager – Lead Generation for International Tech

About the role

Barantech is seeking a creative, hands‑on Marketing & Marcom Manager to own the full B2B lead‑generation funnel. You will work closely with management, sales, and engineering to turn technical products into demand‑driving campaigns that fill the pipeline.

Key responsibilities

• Develop and execute the lead‑generation strategy across the website, HubSpot, social media, SEO, and paid digital campaigns.
• Design, launch, and optimise email, LinkedIn, and content campaigns to attract and nurture qualified B2B leads.
• Create conversion‑focused assets such as landing pages, case studies, brochures, videos, and email sequences.
• Set up lead‑scoring models and nurture workflows in HubSpot, delivering sales‑ready leads to the sales team.
• Plan and manage marketing activities for international exhibitions and customer events, ensuring effective lead capture.
• Provide sales enablement materials and presentations to accelerate deal closure.
• Monitor campaign performance against pipeline and lead‑quality metrics, iterating based on results.
• Collaborate with external designers, agencies, and suppliers to scale content production.

Required profile

• 2‑4 years of experience in B2B marketing, demand generation, or digital campaigns.
• Proven ability to meet lead‑generation or growth targets in a scrappy environment (startup, agency, or solo projects).
• Strong English writing skills for conversion‑focused content.
• Curiosity about technology and talent for translating technical features into simple, compelling messages.
• Highly organised, proactive, and comfortable managing multiple campaigns and deadlines.
• Willingness to travel occasionally to exhibitions in Europe and the US.

Required skills

• HubSpot
• SEO

What we offer

• Ownership of the lead‑generation engine for a fast‑growing international company.
• Mentorship from experienced leadership and clear growth pathways.
• Opportunity to build a portfolio with international campaigns, trade shows, and customer events.
• Competitive salary with fast‑track growth as the company scales.
• Travel opportunities to key industry exhibitions.