Marketing Manager - Pediatric Nutrition (ANI)

About the role

Abbott's Marketing Manager ANI is the business and category leader for Pediatric Nutrition, responsible for driving sustainable growth through brand strategy, portfolio management, innovation, digital excellence and commercial leadership. The role turns consumer, customer and market insights into growth strategies that accelerate revenue, profitability and market share, while ensuring execution excellence and compliance with the WHO Code and local regulations. The position is based in Tel Aviv.

Key responsibilities

• Lead the category strategy and annual marketing plan, covering portfolio, pricing, innovation and integrated activation
• Own business performance: revenue growth, market share, profitability and return on marketing investment
• Lead digital media strategy and marketing effectiveness through data-driven decisions and performance optimization
• Partner with Sales and Trade Marketing to unlock growth and maximize commercial execution
• Manage budgets and contribute to P&L delivery through planning and resource allocation
• Build partnerships across functions and with external agencies
• Turn insights into actionable growth opportunities and innovation pipelines
• Manage relationships with creative, media, digital, PR and research agencies, overseeing their performance and budgets
• Collaborate with Sales, Trade Marketing, Medical Affairs, Finance, Regulatory Affairs, Supply Chain and Area Marketing teams, and lead and develop team members
• Lead the innovation agenda from opportunity assessment through launch and post-launch evaluation, and own portfolio strategy and lifecycle management

Required profile

• 8+ years of marketing experience in FMCG, consumer healthcare, nutrition or consumer packaged goods
• Proven success in brand growth, market share expansion and profitable business performance
• P&L ownership, business planning and commercial acumen
• Ability to influence and lead cross-functional stakeholders in a matrix organization
• Experience managing agency partners across media, creative, digital, PR and research
• Fluent English (written and spoken)
• Bachelor's degree in Marketing, Business, Economics or a related field; MBA preferred
• Experience in Sales, Trade Marketing or other customer-facing commercial functions is a plus; experience leading and developing teams is highly desirable

Required skills

• Strong brand strategy, consumer marketing, portfolio management and insight-led planning
• Digital marketing, media effectiveness and marketing investment optimization
• Advanced Excel and PowerPoint