Creative Product Marketing Manager

About the role

Base44, a newly acquired part of Wix, is looking for a Creative Product Marketing Manager who lives inside the creative team. The person understands the product deeply, knows the audience and the competitive field, and turns everything into stories worth telling. The role is full-time and based in Tel Aviv.

Key responsibilities

• Know the product inside out, including its strengths and weaknesses, how it compares with competitors and where it is headed.
• Gather intelligence continuously on product, competition and user conversations, and deliver actionable insights and product opportunities.
• Turn product capabilities into stories of value, adapted to different audiences and intents.
• Own broad, ongoing areas end to end: gathering from multiple sources, filtering for quality, building AI tools and workflows to operate at scale, and taking things through to production.
• Take part in campaign and content creation across YouTube, web and other marketing channels, shaping concepts and seeing them through production with the team.
• Create hands-on product storyboards within the design language, capture screen recordings and drive video work alongside an editor and a designer.

Required profile

• Able to synthesize product, market and audience into a clear point of view through sharp, analytical thinking.
• Able to recognize a good story and turn a product capability into a compelling story of value.
• Hands-on use of AI tools and automations to build skills and workflows that scale.
• Independent, fast and organized, able to run full processes without waiting for direction.
• Able to create visual assets, storyboards and screen captures and collaborate closely with editors and designers on video.
• An independent operator who remains a team player.