Brand Manager

About the role

The Brand Manager will own the day‑to‑day commercialization of Cronos’ Israeli brands, turning brand strategy into market‑ready products and campaigns. Reporting to the Senior Brand Manager, you will lead new product launches, marketing activations, and post‑launch performance tracking.

Key responsibilities

• Manage the full commercialization process for new product launches, coordinating vendors, equipment, and packaging.
• Develop and execute integrated launch campaigns to build brand awareness.
• Create point‑of‑sale and online assets with meticulous attention to detail.
• Partner with sales to produce customer sell‑in presentations and marketing materials.
• Collaborate with retail partners to implement commercial plans and key‑customer programs.
• Support activation initiatives, promotions, and trade/consumer publications.
• Work cross‑functionally with R&D, Supply Chain, Finance, QA, Operations, Design, and other teams to ensure solid business plans.
• Establish new vendor relationships and maintain launch‑plan revenue forecasts.
• Track and report on A&P budgets and POS data for performance insights.

Required profile

• Bachelor’s degree in Business, Marketing or a related field (advanced degree a plus).
• Minimum 3 years of brand or marketing experience, preferably in consumer goods.
• Hands‑on experience with product commercialization and new‑product launch processes.

Required skills