Social Media Manager

About the role

Mami, a fast‑growing B2C commerce startup, is seeking a Social Media Manager to shape its brand presence across multiple platforms. You will own the day‑to‑day social activity, turning trends and commercial goals into engaging, brand‑aligned content.

Key responsibilities

• Manage the brand’s presence on Instagram, Facebook, TikTok, WhatsApp, and Telegram.
• Develop monthly and quarterly content plans and maintain the editorial calendar.
• Create and adapt social‑first formats, leveraging AI tools and Canva.
• Write copy for posts, Stories, Reels, and other assets.
• Brief and collaborate with creators, designers, editors, and external suppliers.
• Connect social campaigns to commercial and sales objectives.
• Monitor performance metrics, analyse results and continuously optimise content.

Required profile

• Proven experience managing social media for a significant brand, either in‑house or agency.
• Hands‑on experience creating content for Instagram, TikTok and similar platforms.
• Strong creative instinct with the ability to spot and adapt trends.
• Experience building content plans, managing calendars and handling multiple streams.
• Excellent writing and communication skills.
• Commercial mindset linking content to business goals.

Required skills

• Instagram
• TikTok
• Facebook
• WhatsApp
• Telegram
• Canva
• AI content‑creation tools
• Photography
• Video editing
• Social media analytics and data‑driven optimisation