SEO/GEO Specialist

About the role

Port.io is building the intelligence layer for enterprise operations and relies on organic search to scale customer acquisition. As the SEO/GEO Specialist you will own the end‑to‑end strategy that drives qualified traffic across traditional SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) in a competitive B2B SaaS market.

Key responsibilities

• Build and own organic strategy across SEO, GEO, and AEO for Port.io’s core product and marketing websites.
• Drive keyword strategy, on‑page optimization, technical health, and Core Web Vitals improvements.
• Position Port.io for LLM citations and AI answer engines through citation‑worthy content, structured data, and entity presence.
• Collaborate with Product, Content, and Engineering teams to implement SEO best practices and optimize site architecture.
• Conduct competitive analysis and stay ahead of algorithm shifts, market trends, and emerging search behaviors.
• Monitor and report on organic performance: rankings, traffic, citation share in AI systems, and pipeline impact.
• Maintain expertise across SEO tooling and execute with data integrity and attention to detail.

Required profile

• 5+ years of SEO experience at B2B SaaS or tech companies with proven organic growth results.
• Strong analytical mindset with meticulous attention to detail and data‑driven decision making.
• Excellent communication skills for cross‑functional collaboration.
• High level of AI literacy and hands‑on experience using automation and AI tools.
• Deep technical fluency with schema markup, site architecture, crawl budget, rendering, and troubleshooting.

Required skills

• Expertise with SEO tools such as Ahrefs, Semrush, Screaming Frog, Google Search Console.
• Knowledge of GEO/AEO content strategies for AI citation and traditional search.
• Proficiency in HTML, CSS, and JavaScript basics for SEO implementation.
• Experience with structured data and schema markup.
• Ability to improve Core Web Vitals and overall technical health of websites.