Senior Media Buyer – ChatGPT Ads

About the role

Brandlight is seeking a Senior Media Buyer to lead performance marketing on the emerging ChatGPT Ads platform. You will combine deep PPC expertise with analytical rigor to drive high‑stakes budget decisions for Fortune 500 brands.

Key responsibilities

• Own and optimize ChatGPT Ads accounts with seven‑figure budgets.
• Develop, test, and scale novel performance‑marketing tactics for chat‑based advertising.
• Monitor daily campaign performance, budgets, bids, and ROI.
• Run A/B tests on context hints, ads, landing pages, and bidding strategies.
• Prepare performance reports and communicate insights to marketing, creative, and analytics teams.

Required profile

• 7+ years of experience in PPC marketing, managing six‑figure budgets.
• Hands‑on experience with third‑party measurement partners (e.g., Triple Whale, Northbeam) or in‑house attribution solutions.
• Proven ability to run A/B tests and make independent allocation decisions.
• Experience with marketing science methods such as GeoLift experiments or causal inference is a plus.

Required skills

• PPC and paid‑search expertise
• Social advertising knowledge
• Attribution software (MTA, MMM)
• A/B testing
• Marketing science tools (GeoLift, causal inference)