PPC Campaign Manager – Performance Marketing

About the role

COBRA is seeking a hands‑on PPC Campaign Manager to strengthen its performance marketing team in Tel Aviv. You will own the end‑to‑end management of paid media campaigns, turning data into actionable insights to drive lead‑generation and e‑commerce growth across Israeli and international markets.

Key responsibilities

• Plan, launch, manage and continuously optimise PPC campaigns on Google Ads, Meta, YouTube, Taboola, Outbrain and other platforms.
• Oversee lead‑generation and e‑commerce campaigns, monitoring KPIs such as CPL, CPA, ROAS, conversion rate, lead volume and quality.
• Allocate and manage monthly media budgets exceeding ₪200,000.
• Analyse audience, creative, keyword and funnel performance to identify optimisation opportunities.
• Design and execute structured testing plans for ads, audiences, bidding strategies, campaign structures and landing pages.
• Produce performance reports that explain results, root causes and recommended actions.
• Validate tracking set‑ups using GA4 and Google Tag Manager, and resolve measurement issues with developers or stakeholders.
• Collaborate with designers, developers, agencies, sales teams and brand partners to align advertising outcomes with business performance.

Required profile

• Minimum 2 years of hands‑on experience managing PPC and performance‑marketing campaigns.
• Experience in a digital advertising or performance‑marketing agency is strongly preferred.
• Proven ability to manage significant monthly media budgets.
• Strong analytical mindset with confidence working in Excel or Google Sheets.
• Excellent written and spoken English.

Required skills

• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads platform
• GA4 and Google Tag Manager, including conversion tracking
• Looker Studio or similar reporting tools
• Excel / Google Sheets
• Taboola or Outbrain (preferred)
• Google Merchant Center and product feeds (preferred)

What we offer

• Opportunity to work in a leading automotive technology company with a strong focus on innovation.
• Collaborative environment with cross‑functional teams.
• Access to a diverse portfolio of international campaigns.